Trade shows evoke strong emotions. Excitement – at the thought of being around decision-makers and big brands. Panic – when it looks like you won’t get your brochures and other brand collateral until the last minute. Joy – when you see how good your display looks. And that crushing feeling of dejection when your booth …
8 Ways Social Media Can Improve Your Trade Show Marketing Results Read More »
Human resource professionals got an earful of information and strategic direction at the Human Resource Management Association of Trinidad and Tobago’s (HRMATT) seminar – “Compensating in a Tough Economy” – on November 6, 2015. Participants got comprehensive advice from industry experts, Hollick Rajkumar – Managing Director of HRC Associates Limited, Shermarke Howard – Compensation specialist …
10 Tips for T&T Human Resource Pros from HRMATT’s Compensation Seminar Read More »
What would your business be like, if you had more money to promote it? What would it be like, if you found the marketing channels that accelerate growth? “If only” could be your cry, but let’s get real about what you can achieve as a small or medium-sized business, with little to no marketing budget. …
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Like him or not, Machel Montano has maintained a grip on Soca lovers, because he’s consistent with delivering exhilarating performances. I love watching entertainers perform, because they give you ideas about how to engage audiences for presentations. Obviously, you won’t wine in a business pitch, or you could, if you’re awarded the contract right there …
6 Audience Engagement Techniques from Machel Montano Read More »
You don’t have to be flashy or extroverted to wow audiences. Think Beyoncé vs. Sade, or Machel Montano vs. David Rudder. One is lights, camera, action. One is calm, soulful, and mesmerising. What they have in common is that they use what works for them. Similarly, you’ve got to figure out what works …
How to Power through Presentations & Impress Your Audience Read More »
