What’s the sense in social media marketing, if you can’t generate revenue? Industry talk about building trust and relationships may sound airy-fairy, that’s true. But the key to social selling success lies in translating goodwill into sales and long-lasting customer relationships. Sales has always been built on human behaviour. Some of us purchase goods from …
How to Make Your Brand a Social Media Sales Magnet Read More »
At Livewired Group, we support our alum long after workshops have ended. Recently, a participant from one of our business writing workshops emailed us for some advice about presentation skills and public speaking. He had been invited to be a presenter at a conference at the Hyatt Regency Trinidad, and wanted to see if he …
Why should you have to write ten e-mails to Sharlene from the Accounts Department, when you can get the information you need with two? The reason is simple. Sharlene never reads e-mails thoroughly. So although you asked her what time Accounts closes off cheque distribution on Fridays, she’ll respond with, “Yes, cheque distribution closes on …
Frustrating Colleagues? Here’s How to Write Better E-mails Read More »
Social media marketing is driven by creativity. You can have all the data in the world, and post as many updates as you like, but if your communication isn’t culturally relevant and creative, you won’t get the buzz you crave. That’s why we love Pita Pit T&T’s latest Facebook campaign – “Push-ups for Pitas”. It’s …
Knowing how much marketers like winning awards, Facebook launched its annual Facebook Studio Awards in 2012. Entries are still being accepted, and brands and agencies from all countries can enter. Yes Trini marketers, you can start compiling your submission. The deadline is January 31. I know a communications manager who will be happy to read …
