We like to think that we have people’s undivided attention, don’t we? But, as we all know, there’s stiff competition for attention – online, and in real life. We get distracted. Distracted by phone calls, WhatsApps, bosses, Facebook news feeds…The list goes on. We have five to ten (or more) tabs open at the same …
Let’s skip the intro, and get right to the point. Social media marketing in Trinidad and Tobago still has a long way to go to make it into the “Social Media Hall of Fame”. That means local marketers and corporate communicators have to step up their game. So here’s my list of social media …
Social Media Resolutions for Marketers in Trinidad & Tobago Read More »
Jamaica Tourist Board’s latest promotion – placing a large stress ball in Times Square – is getting attention for all of the right reasons. With New-york-based agency Draftfcb at the helm of this, they’re hitting the right emotional triggers for brand Jamaica. I can only imagine how much fun people are having trying to fit …
Jamaica’s Stress ball in Times Square: Great Marketing…Period Read More »
Can your brand boast that your new ad got 36,362,084 views on YouTube, within six days of being posted? Volvo can. Volvo’s new ad is reaping serious brand admiration, thanks to action icon Jean-Claude Van Damme. Van Damme has been having a resurgence of relevancy in pop culture, in 2013, with his string of “It’s …
Ad LOVE: Jean Claude Van Damme’s epic split for Volvo Read More »
Using heatmaps is a great way to test how effective your copy and layout are. Check out the heatmap above for the web page for our workshop – “Advanced Social Media Strategy: Engage, Scale, Measure” (November 5 & 6 at House of Angostura).
