advertising

Jamaica’s Stress ball in Times Square: Great Marketing…Period

advertising, social media marketing / By

Jamaica Tourist Board’s latest promotion – placing a large stress ball in Times Square – is getting attention for all of the right reasons. With New-york-based agency Draftfcb at the helm of this, they’re hitting the right emotional triggers for brand Jamaica. I can only imagine how much fun people are having trying to fit …

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Ad LOVE: Jean Claude Van Damme’s epic split for Volvo

advertising, social media marketing / By

Can your brand boast that your new ad got 36,362,084 views on YouTube, within six days of being posted? Volvo can. Volvo’s new ad is reaping serious brand admiration, thanks to action icon Jean-Claude Van Damme. Van Damme has been having a resurgence of relevancy in pop culture, in 2013, with his string of “It’s …

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