Trade shows evoke strong emotions. Excitement – at the thought of being around decision-makers and big brands. Panic – when it looks like you won’t get your brochures and other brand collateral until the last minute. Joy – when you see how good your display looks. And that crushing feeling of dejection when your booth …
8 Ways Social Media Can Improve Your Trade Show Marketing Results Read More »
Pre-Carnival drama brought us the much-talked-about exchange between Machel Montano and Bunji Garlin on Instagram. If you were hiding under a rock, the short story is that Machel and Bunji performed together, at Sunset Festival (December 2014). Soon after, Machel took to Instagram to ask Bunji to collaborate, telling him that “the people have spoken”. …
Marketing and corporate communications professionals have been producing content for years. But are communicators in Trinidad and Tobago doing content marketing right? Here are some ways to tell if you’re on the wrong path… and some tips to get you back on track. I could start off with the usual suspects, like asking people what …
Are You Committing These Content Marketing Sins? Read More »
See those name tags in the photo above? “Branded Conversations: Writing & Creating Content for Social Media Marketing” brought these energetic communicators together on May 13-14, 2014. They came from companies, such as Angostura, Guardian Group, First Citizens, eTecK, NGC, and prominent advertising agencies. People spent lots of time brainstorming new ideas, developing their brand’s …
5 Tips You Missed From Our Branded Conversations Workshop Read More »
What’s the sense in social media marketing, if you can’t generate revenue? Industry talk about building trust and relationships may sound airy-fairy, that’s true. But the key to social selling success lies in translating goodwill into sales and long-lasting customer relationships. Sales has always been built on human behaviour. Some of us purchase goods from …
How to Make Your Brand a Social Media Sales Magnet Read More »
