Social media marketing is driven by creativity. You can have all the data in the world, and post as many updates as you like, but if your communication isn’t culturally relevant and creative, you won’t get the buzz you crave. That’s why we love Pita Pit T&T’s latest Facebook campaign – “Push-ups for Pitas”. It’s …
Knowing how much marketers like winning awards, Facebook launched its annual Facebook Studio Awards in 2012. Entries are still being accepted, and brands and agencies from all countries can enter. Yes Trini marketers, you can start compiling your submission. The deadline is January 31. I know a communications manager who will be happy to read …
Let’s skip the intro, and get right to the point. Social media marketing in Trinidad and Tobago still has a long way to go to make it into the “Social Media Hall of Fame”. That means local marketers and corporate communicators have to step up their game. So here’s my list of social media …
Social Media Resolutions for Marketers in Trinidad & Tobago Read More »
Jamaica Tourist Board’s latest promotion – placing a large stress ball in Times Square – is getting attention for all of the right reasons. With New-york-based agency Draftfcb at the helm of this, they’re hitting the right emotional triggers for brand Jamaica. I can only imagine how much fun people are having trying to fit …
Jamaica’s Stress ball in Times Square: Great Marketing…Period Read More »
Can your brand boast that your new ad got 36,362,084 views on YouTube, within six days of being posted? Volvo can. Volvo’s new ad is reaping serious brand admiration, thanks to action icon Jean-Claude Van Damme. Van Damme has been having a resurgence of relevancy in pop culture, in 2013, with his string of “It’s …
Ad LOVE: Jean Claude Van Damme’s epic split for Volvo Read More »
